Elijah Szasz
Dec 1, 2023

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Rosie, your analysis of Loom's growth loops, specifically the strategic use of referral loops in their acquisition strategy, is incredibly insightful. The emphasis on the interplay between retention and acquisition loops, and how Loom seamlessly integrates referrals into its user experience, is a key takeaway. The exploration of email-driven invitations and the careful placement of CTAs throughout the user journey showcase a thoughtful approach to maximizing growth without feeling intrusive. The application of psychological principles like Nudge and Reciprocity adds a layer of sophistication to Loom's strategy. Your breakdown of the various touchpoints, including the sidebar and homepage, illustrates a comprehensive and well-executed plan. Excited to see how these growth loops evolve and inspire others in the product-led growth landscape! 🚀

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Elijah Szasz
Elijah Szasz

Written by Elijah Szasz

I write aobut frameworks for new habits, systems, and deep experiences - in a 21 Day wrapper. https://www.21days.com/

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