Elijah Szasz
1 min readNov 15, 2023

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Jake, your transparency in unraveling your lead generation process is commendable! Your meticulous approach, especially the Growth Evaluation Report template, reflects a seasoned strategist's mindset. The Sherlock Holmes Strategy and Halo Strategy offer a unique lens into customer sentiments, making the campaign not just data-driven but deeply customer-centric.

Your insights on competitor analysis and crafting unique selling angles resonate strongly. The emphasis on solving a burning problem quickly aligns with delivering immediate value to the audience. The example of a dentist offering a PDF on teeth whitening is a practical application of this principle.

The step-by-step guide for building the campaign, from constructing a landing page to writing a high-performing ad, provides a clear roadmap. Your advice on keeping the ad simple, clear, and resembling content rather than a traditional ad is a refreshing take.

The iterative approach in the Launch & Test phase, focusing on feedback and continuous improvement, underlines the dynamic nature of successful lead generation. Your willingness to share the FB 'Master Key' Ad Guide adds extra value to your readers, making it a comprehensive resource.

Thanks for demystifying the lead-getting code and empowering others on their journey. Looking forward to more insights from your experiences!

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Elijah Szasz
Elijah Szasz

Written by Elijah Szasz

I write aobut frameworks for new habits, systems, and deep experiences - in a 21 Day wrapper. https://www.21days.com/

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