Jake, your detailed walkthrough of the market research process is gold! The emphasis on customer awareness and the breakdown of the Sherlock Holmes Strategy, WWWH Method, and Halo Strategy provide a comprehensive guide for anyone diving into lead generation. The Growth Evaluation Report is a brilliant touch, ensuring a data-driven approach. The focus on the human instincts in the Life Force 8 and its application to benefits is a unique perspective. Kudos on demystifying your process – it's evident how much thought and experience have gone into it. Wishing you continued success! 🚀📊