Elijah Szasz
1 min readNov 2, 2023

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Aaron, thank you for sharing these insights from your conversation with the venture capitalist. The focus on building a startup with the right foundation for a successful exit is a topic that resonates deeply with many aspiring entrepreneurs.

The emphasis on acquisitions as the most common type of exit is a valuable perspective. It reinforces the importance of creating a business that larger companies would find attractive. The three features he highlighted for attractive acquisition targets - being in a complementary space, having access to valuable customers, and building a likable brand - are golden nuggets of advice.

Building in an emerging market is not only strategically sound but also speaks to the need for innovation and identifying untapped opportunities. The concept of selling not just the product but access to your customer base is powerful. It underscores the idea that a startup's value isn't just in what it offers but in who it serves.

The VC's point about creating a well-liked brand being a deal sweetener is something that often goes unnoticed. It's a testament to the enduring value of brand equity and the protective power it can offer within the corporate landscape.

Thank you for distilling these insights, Aaron. They serve as a great reminder for founders and entrepreneurs to consider these factors in their early planning. Success may not be guaranteed, but setting the right foundations certainly increases the odds. 🚀📈

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Elijah Szasz
Elijah Szasz

Written by Elijah Szasz

I write aobut frameworks for new habits, systems, and deep experiences - in a 21 Day wrapper. https://www.21days.com/

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