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And it’s not just apps. It’s professional websites, online stores, or really any type of digital product or software. The short answer is: time is money. Like building a structure, software requires teams of specialists performing very time-intensive tasks. Since software does not require any physical material, many people have a hard time wrapping their heads around the cost of piecing together bits and bytes when there are no atoms nor molecules involved. To better explain, let’s run with this building analogy.

Bike Sheds

The cost to build any structure depends on the size and complexity of the overall project. A bike…


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My ten-month-old daughter reminds me so much of my now seven-year-old son. Like him, she really never stops moving, even in her sleep. When he was not much older than she is now, I was curious as to if I could include him in a well-rounded exercise routine for three weeks. Because — why not? If anything it would provide me with a fresh fitness routine, give my wife a much needed break, and best of all, give he and I some time together alone for twenty-one days. Imposing an unnecessary constraint on any scenario can be really interesting. For…


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I thought I had finally figured out what I wanted to do for a living. At the time, I didn’t realize that there doesn’t need to be one single answer for this, so having solved that puzzle was a really big deal. Transforming my body through a rigorous fitness practice had changed my life and I wanted to share that experience with other people. I worked as a personal trainer and nutrition coach for four years. On a typically cold and rainy San Francisco morning, all of that changed. Meeting with a new training partner for an exceptionally early workout…


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With the recent surge, decline, rally, and ongoing speculation over Bitcoin and Ethereum, I remembered a Google Doc that I created back at the end of 2017. Leading into that time, I had a very difficult time grasping the fundamentals of the crypto framework and its value. I eventually went on a quest with a handful of questions, determined to find good answers. Below is a copy of that original doc I circulated to friends and family. …


I Can’t Stand Sitting

For most of my life, I’d rather do about anything other than meditate. Shoveling shit in midsummer heat sounded more pleasant than twenty minutes on my cushion alone with my thoughts. I’m prone to anxiety, perpetually attempting to cram ten pounds of stuff into a five pound bag, and always itching to do something physically active. Intentionally sitting still with nothing but the noise in my head is a guaranteed way for me to create instant discomfort.

So why the hell would I do this to myself?

If you search the keywords “meditation” and “science”, you can dive into the…

Elijah Szasz

Elijah runs a LA/SLC creative agency focused on the good side of technology. He’s also a mediocre athlete, father, and entrepreneur. https://www.spark6.com/

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